The Web World, Search Engine Optimization, and Business Online

For the last ten years, the very nature of the Internet has changed, how people use it, how people find it, and how businesses use it to make money. Just about every measurement in external customer traffic, current revenues, and even future revenues will be directly linked to the web. In some cases, it is easy to see that the web is just the external portion of a more prominent, more giant company, but for the more open market places like Google, Yahoo!, and MSN, it’s easy to see that the web is the Internet’s foundation.

Great content leads to great SEO

Websites are being driven by SEO. SEO is nothing more than press releases, news articles, and other forms of the written content found on the web. With the initial snowball in 1997, a new 500-pound handling machine was developed, mainly by snowballing and then powered by Panda. This tool, which has been rumored to modify Google’s search algorithm, is now available to the public. The cool part about it is that it’s free — click on the link below this article, and things will be different for you in just a few minutes.

How Social Media manipulates the learning ability of search engines

In addition to the usual thing that search engines are programmed to do (index), somehow, they have developed a secondary learned ability to motivate people to take action. That’s right. Social Media is now impacting search engine learning updates. Both the unstructured and structured features of social media are impacting search engine learning.

With that being said, if you think about it, social Media is not a new tool for searching. There are loads of examples across the web, in books, and in advertisements across the grounds that demonstrate how social media Affect search engine functionality.

Now, I own nothing against Google. Google has done a superb job of keeping web searches functional. I’ve never really understood why anyone would leave Google out of a search and burner. Google has brought massive wealth to the world. Their ideas, strategies, and approaches are far too great to discredit.

From Google to Yahoo!, Facebook to Twitter, Digg, StumbleUpon, Wikipedia – where exactly does your product or service rank?

In short, Google has changed search. Long live the King.

From the early designs of the web, web-based search used to be one prominent happy place. You could send a question to the Ask-Yahoo-master and see your question, with your query, in text form, on the web. It was all very impersonal. However, all that changed when Google decided to “resize” English in the form of a search engine that gives you back an answer. It was a bit of a mess. Very Consumer-centric. And since the content is and was always King, websites started to rank well naturally.

However, Google hasn’t changed anything. Social Media is still an integral part of what it is to search. And Google is still using an algorithm that relies heavily on backlinks. Social Media means it is still possible to be up in the number one spot on a search engine using lots and lots of backlinks. Social Media is an ever-present friend in the world of SEO.

Yahoo and Bing recognize that word. They’re constantly adding features like local guides and local ads to their sites. They’re trying to think like consumers, which is a much more elaborate and intelligent process than most companies realize. By providing constant, fresh content, they not only have a chance to rank well, but they also have a chance to win obtaining new visitors and customers.

The portion of the population that uses search engines for anything is only getting richer. With Bing and Yahoo, among others, consumers will undoubtedly begin to notice the prominence of Social Media as a management resource. It just makes sense that they should be involved in determining the best content to present to the searcher.

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