Unfortunately, small businesses can find it challenging to compete with their larger competitors, which is no different in the online world than in the real one. They can’t meet the advertising budget and overall workforce that larger companies can commit. There are, however, ways that small businesses can use search engine optimization (SEO) to help boost their brand.
When writing the content of your website, take into account some relevant SEO keywords and utilize them on all pages if possible. Think about what people may type into Google if they are searching for your business (people searching for Roses Only may search for ‘flower delivery’ or ‘online florist’) and focus on including these words or phrases in your website. This SEO technique helps your Google page ranking to increase.
Collecting links is one of the most practiced SEO techniques around and, just because you are a small business doesn’t mean that you cannot collect them for your website. External links are by far the hardest to achieve, but why not start by posting SEO links to your business’ website on social networking profiles (such as Facebook)? You can even post a link on your profiles and ask staff, family, and friends to do the same. In terms of SEO, you also need to ensure that all your web pages are correctly linked together so that the search engines can find you from all angles.
Small businesses should not discount the benefit of a localized SEO strategy. After all, the larger businesses are not able to achieve (thanks to the fact that they may not have staff to focus on SEO). Generally, people are trying to find nearby businesses, so it is highly beneficial for SEO to ensure you are listed on Google Maps and in the local area where most of your customers are expected to go.
When titling each of your website pages, you should ensure that you use one or two relevant SEO keywords or phrases. When the search engines index your website, your homepage title is one of the first things that they look at (and that SEO gives more weight to). If possible, use less than five words (as that is usually situated on by businesses), which will help your website be found more easily by the search engines.
When it comes to titling your website pages, it is also essential to consider how your customers will be looking for your business. Try to make the titles “Amazon,” “London’s only £50 Store”, and “ripped got good fruit classes on offer” (as those are likely to be the main keywords that will be used by shop-tailers looking to promote their fruit classes).
It would be best to use the keywords used by competitors when customers are going to the opt-in e-mail list you have built. Keywords will help you in your SEO strategy by determining the most popular keywords that you have found that will need to be promoted on your website.
Another great SEO strategy that small businesses should be utilizing is blogging. Using a blog is easy (if you build one on WordPress, for example). It has the added benefit of potentially providing you with more opportunities to market your business by keeping your current customers updated on what they would like to know about your company. Plus, blogging is also a good way of letting your potential customers know that you are taking customer concerns seriously.
In addition, when you blog, try to keep the content relevant to your website. Don’t make the mistake of “link baiting,” where you post something just for the sake of attracting links. If you are to do this, your content will be quickly buried by elements of your page that are more related to your blog post rather than your main website.