An excellent source of reference to understanding how to optimize you are on the page and off page SEO. The source of this article is a series of informative articles written by sponsorship.
On-Page SEO: The three main factors to bear in mind are title tags, keyword placement, and keyword density.
The title tag is the word or phrase which the internet user will be clicking on to visit your website. It is wise to keep your title tag unique for each page of your site and include the primary keywords or keyword phrases in the title.
An excellent example of duplicate title tags is a website that provides car insurance under the domain name car insurance 365.com. If a user clicked on that site and was directed to the home page, the title tag may look like this:
Title: car insurance under the domain name 365
However, if that website was producing results for several different key phrases, the title tag may appear like:
Title: 365 car insurance
Because the second example is more extended, the search engines can use the first part of the title tag (home page) as the description or keyword phrase and the rest of the title tag as the description.
It’s an often-overlooked factor, but search engines will commonly use the website descriptions instead of including the keywords in the titles and substitute the keywords in the descriptions.
Search engine spiders follow links and determine the location of your pages from these links. Spiders can be easily fooled by the location of the links on your website. For example, you may have a link that reads “Home,” yet the website is actually about “cars” and not “home.” Now engines will know the page is about cars, but the emphasis is placed on the word “home” (or a shorter version).
But that’s not the end of the story since search engines use your description in the search results (and therefore in the title and description of your page), so make sure you write a short description.
Keyword placements are critical – the words or phrases that are searched for most often. The words or phrases that pop into the minds of online visitors when they consider your product or service. You should have these words or phrases included in your website content.
The objective is to have your keywords or phrases (websites) appearing when the response to a search is called up on the list of sites found during that search.
Welcoming the visitor into your site is critical since the first impression can be the only impression.
Helpful the user could be – providing links to information – important information. If you didn’t have this information clearly stated before the visitor arrived on your site, you’d have given them a reason to go back.
- keywords, or phrases
- the html tags
- the website content
- the site navigation
- the title tags and meta tags
- the site description
- Build your site navigation slings
- Create exciting ways to present your information
- Consider the design, usability, and conversion optimization in every aspect.
- Through the careful use of these strategies, you can ensure that your website conversion rates will consistently and reach benchmarks.
- Have your SEO expert carefully link between landing pages, call to action, and navigation elements.
- Keep your site updated regularly – especially your info page.
- An ongoing and consistent SEO strategy is a sure way to get good conversions.
- Make it simple to pass the information on to customers
- Provide a steady trickle of visitors
- Avoid sexy Flash stuff
- Limit your use of graphics, etc.
- Link sincerely – internal as well as across all levels
- Keywords in the title tag
- The content relates to keywords and is written in that manner
- It is easy for the engines to crawl around your site to find relevant information
- Keywords are essential but not overused
- Avoid using frames
- Don’t use tables in your layout.