Content writing is an art. It is like making a perfect picture or a catchy quote. But we have to be very clear that not all the perfect things will work well in content marketing. Content writing needs some serious thinking. We cannot write just anything and expect it to be good enough. There are certain things that we need to keep in mind while writing content.
A content writing checklist is essential before you start writing content. I am not talking about the checklists for writing articles, press releases, SEO optimized content, blog posts, ebooks or anything else. Content writing service is not an art, which anybody can do. There are certain things that we need to make sure of before we do anything. These are the things on our content writing checklist that you must take care of.
The first item on the content writing checklist is keyword research. It is essential to understand the target audience and the search terms that the audience usually uses. After doing proper keyword analysis, we need to make sure that we use the best keyword for the particular article. For example, if you are writing an article on dog training, you need to stay away from using the term ‘how to train a dog’ as you will write about dogs and nothing else.
Choice of keywords
Another essential item on our content writing checklist is the choice of keywords. Sometimes we tend to use the wrong keywords. Keywords cause the content to sound too general, and the reader gets bored very quickly with it. Most readers despise general articles and would instead prefer the articles that are written in the active voice. If you read ‘how to write short sentences, the chances are that the readers would prefer something like ‘How to Write a Short Sentence for Success’.
The second item on the content writing checklist is making sure that your article has the proper structure. Most search engines consider web content as raw material. The challenge is that you need to convert this raw material into something that the search engines can read and index. In other words, you need to make sure that your article is structured so that it appeals to search engines and readers alike. One way of making this happen is by using headings in your article. Search engines give more weight to content that is appropriately structured.
The next thing on our list of items on the content writing checklist is consistency. Search engines are very consistent, and they give traffic based on keywords and patterns. It would be best if you were careful about constructing your sentences and making sure that they follow a particular pattern. Another thing that search engines do not like is ‘duplicate content’. If your main article has several paragraphs and then inserted a couple of posts on the same topic, it will be looked upon negatively by the bots. So, when creating your blog post, make sure that each paragraph contains relevant information.
And, lastly on our list is building the external links. External links are perhaps the essential part of any article, and you should never skip them. External links are essential if you want to rank well for your chosen keywords. So make sure that you build as many of them as possible.
Now that you have a good understanding of the content writing checklist, you can start writing your copy. As mentioned above, you need to know what tone to set when writing your copy. And again, you should follow the essential SEO checklist to achieve this tone. By doing so, you are sure to be on the right track to becoming the next successful online marketer.